Work with great clients more often
Five to six points is the sweet spot.
Use this criteria to decide which opportunity say yes to. Criteria number five, for example, helped me to decline an offer, who opened the door, a couple of weeks later, for an opportunity that checked all six.
Work with clients who:
- Act on your advice.
- Lead to more work you want to do.
- See you as a partner, not an extra pairs of hands.
- Are happy to pay your fee in full (aka with no discounts).
- You will be happy to help them for free, even, because you believe in their goal.
- You're the right person and have the right skillset to help them win, and win big.
Use this acid test as a starting point. Feel free to build upon. In fact, I learned traits #1 and #2 from Josh Spector, my expert positioning coach, and Leadsticks' collaborator.
Have a great Thursday
Alberto
On the cover:
A mountain biker couple, getting ready for the adventure. Taken by Alberto.
