Ideals, goals, and questions
A deep dive, something to listen, and something to try.
Ideal Customer Profiles are not ideal
Working with draining clients suck. Perhaps, you don't need to be reminded about that. Let's focus on great clients instead.
How to finish this year strong
A practical Podcast episode, via Annie Franceschi.
Something to try
During your next conversation with a potential client, focus less on solutions and more on results.
Key questions: What’s the most important thing you want to achieve right now? Why is this valuable to you? How do you know? How do you measure its business impact?
Have a great Thursday
Alberto
On the cover:
A partial view of The Statue of Liberty. Taken by Alberto.
