Customer retention is a trap!

Customer retention is a trap!
Be careful, it's a trap!

An open letter to Customer Centric organizations.

If you say you're Customer Centric, then ⤵️

  • Do: design products and services so that people don't want to leave
  • Don't: design products and services so that people cannot leave even if they want to...

Customer Retention is a trap! Customer Delight is a blast!

Enjoy your day!