Targets are excuses


Use them to propel performance, not to review how you fared.
Not so long ago, I did a consulting session with an executive team from a tech company.
They were upset because they did not meet their yearly targets and wanted help figuring out how to share the news with their broader team.
I showed them (1) how their performance review was missing a key point, (2) how they could align it better with what actually happened, and (3) how to phrase it to strengthen their storytelling.
They improved their review and told a data-supported story.

Have a great day!
Alberto