Are you a city? Maybe I am one
Burning question: will my city be more like Paris or more like Bangkok? What about yours?
"... if you’re trying to build a meaningful business or reputation, play the long game and build a city... " — @index@magazine.frontier.is
Today I woke up with this question: what if my rough edges, juxtapositions, and unified-ish social media presence are the pillars of my brand?
As a curious person, I'm ok with trying new approaches. Also, once an option seems the way to go, I'm more than happy to converge on that approach.
The goal for my personal and Leadsticks brands has been all along to move closer, through experiments, to a crystal clear value proposition.
Yet, after reading this article, I'm challenging my assumption:
Perhaps crystal clear brand presence is not a feature, but a bug.
I will explore more on this. I'll map my city as my next step, using Paddy Harrington's questions ⤵️
Mapping Your Personal City
"What if your personal brand is really a personal city? How would you plan for and build it?
City Centre: What are your core values? Your obsessions? What is your purpose in the world and your ambition?
Cultural Precincts: What are the subcultures that bring your city to life? What communities do they shape or serve?
Transit Lines: What are your communications platforms? How do people get in and out of your city? How well are they connected and are they adapted to different kinds of traffic?
Ghost Infrastructure: What are the signs of past identities that still shape the terrain? Previously held positions? Accomplishments of all kinds? What are the features that define your city even if they are no longer present?
Redeveloped Neighbourhoods: What areas would benefit from fresh thinking? What near- and long-term skills are you developing? What kind of life do you want to create and how do you make sure it has that productive friction that will create vibrancy?"
Attribution: Paddy Harrington
Source: https://magazine.frontier.is/you-are-a-city/
Will my city be more like Paris or more like Bangkok? I have no clue, but I'm about to find out!
Have an awesome day, dear reader, fellow long-gamer, and neighbouring city!
Alberto
PS: If you decide to map your city, feel free to reach out to compare notes.
